Estudio Fundación BBVA sobre actitudes hacia la tecnología en España

Today’s digital culture involves the continuous, everyday integration of information and communication technologies (ICT) into almost every aspect of social life. The mobile phone has been at the forefront of this process, transforming digital connectivity into a quasi-permanent state. What began as a device designed exclusively for making and receiving calls has become a multipurpose tool that performs virtually the same functions as a computer. Beyond its original function – facilitating conversation – the mobile phone has become simply “the mobile” (from adjective to noun), integrating multiple uses in the realms of communication, social interaction, and the management of daily life: instant messaging, social media, email, online banking, shopping, entertainment, and constant access to information.

Alongside the undoubted opportunities and benefits these technologies bring, we have witnessed a growing social debate around their effects on diverse spheres of public and private life. All-day connectivity along with sensory and information overload create tensions and challenges in many areas. One of the focal points of the current debate is the use of ICTs during childhood and adolescence. The BBVA Foundation’s purpose in conducting this study is to analyze the public’s general attitudes toward technology and, specifically, the uses and perceptions associated with the internet and mobile phones.

The BBVA Foundation’s public opinion studies are characterized by their methodological rigor, comprising representative surveys and analyses that are comparable across countries and over time. They examine social values, attitudes and perceptions regarding areas like science, the environment, political culture, health and technology, among other topics. Their goal is to provide high-quality, independent empirical evidence to help understand social reality and enrich public debate.