Acceptance speech: 17th Frontiers of Knowledge Awards in Social Sciences

Acceptance speech by Anthony Greenwald, Frontiers of Knowledge Award in Social Sciences 2024, jointly awarded with Icek Ajzen, Dolores Albarracín, Mahzarin R. Banaji and Richard E. Petty for “contributions that have revolutionized Attitude Theory and its practical applications,” influencing “psychology, sociology, political science, education, health, economics and other fields.”

Greenwald discusses the development of research on attitudes, focusing on the role of implicit cognitive processes in shaping judgments and behavior. He also reflects on how these mechanisms influence social perception and decision-making, highlighting the importance of understanding implicit biases to advance more just societies and reduce stereotypes and discrimination.