Acceptance speech: 17th Frontiers of Knowledge Awards in Social Sciences

Acceptance speech by Dolores Albarracín, Frontiers of Knowledge Award in Social Sciences 2024, jointly awarded with Icek Ajzen, Mahzarin R. Banaji, Anthony G. Greenwald and Richard E. Petty for “contributions that have revolutionized Attitude Theory and its practical applications,” influencing “psychology, sociology, political science, education, health, economics and other fields.”

Albarracín examines how attitudes are formed and changed, highlighting the role of persuasion and messaging in shaping behavior, as well as the influence of emotional and contextual factors in decision-making. She also underscores the relevance of these findings in addressing challenges such as misinformation and the promotion of healthy behaviors, emphasizing the value of scientific research in designing effective communication strategies.