Acceptance speech: 17th Frontiers of Knowledge Awards in Social Sciences
Mahzarin Banaji
00:09:27
20/06/2025
Mahzarin Banaji
She is Richard Clarke Cabot Professor of Social Ethics in the Department of Psychology at Harvard University and recipient of the 17th Frontiers of Knowledge Award in Social Sciences.
Audio: English
Acceptance speech by Mahzarin R. Banaji, recipient of the BBVA Foundation Frontiers of Knowledge Award 2024 in Social Sciences, jointly awarded with Icek Ajzen, Dolores Albarracín, Anthony G. Greenwald and Richard E. Petty for transforming the way we understand and measure attitudes and their impact across multiple domains of human behavior.
Banaji explores the influence of implicit mental processes on perception and decision-making, highlighting the distinction between conscious beliefs and automatic associations, and underscores the relevance of these biases in contemporary contexts, from social interactions to digital environments, to improve decision-making at both individual and collective levels.
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