“The coronavirus crisis has made us discover how important it is for us to be sociable, to connect with people”.

Susan Fiske

00:05:59
13/07/2020
Susan Fiske Eugene Higgins Professor of Psychology at Princeton University and Professor of Public Affairs at the Woodrow Wilson School. Renowned for her research on stereotypes, prejudice, and social cognition, she has published over 380 works and has served as president of the American Psychological Society, among other scientific institutions.
Audio: English

Recognized with the 12th Frontiers of Knowledge Award in Social Sciences, psychologist Susan Fiske explores in this interview the mechanisms by which the social mind processes both others and the self. She describes how we use cognitive shortcuts—or heuristics—to make quick judgments about people and groups, and how these shortcuts explain the formation of stereotypes and prejudice. Fiske also discusses how social dynamics—such as cooperation, competition, and power—shape our perceptions and attitudes, and reflects on how social research can contribute to building a fairer society.

The BBVA Foundation Frontiers of Knowledge Award in Social Sciences has gone in this twelfth edition to psychologists Susan Fiske and Shelley Taylor for their “outstanding contributions” in social cognition, a field which examines the “social mind,” i.e. the cognitive processes individuals use to under

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